Good PR cuts through the noise, gets a journalist’s attention, and reaches the audience you need it to reach. But great PR is an art.

With only seconds to peak a busy journalist’s interest in your story, the way it’s designed, crafted, and delivered is crucial. Dealing with reactive media is equally important, and can mean the difference between your name being the focus of a story, or not being mentioned at all. From creating a media strategy, to designing messaging, to finding the most effective news hooks, to selling in a story or running an outsourced press office, working with the media is central to Blakeney’s work.