Strategy can be elusive in communications, often substituted with tactics or plans. But, without a strategic approach, it’s impossible to create real change.
Introducing a new brand to market, rebuilding a reputation after a crisis, changing stakeholders’ perceptions of a product or issue – they’re all significant challenges that demand a robust communication strategy. But, too often, tactical and reactive approaches are advised – and they don’t work.
Our unique understanding of strategy was forged in management consultancy, FTSE100 businesses, government, and political campaigns. We work with Corporate Affairs teams and senior executives to help them see beyond day-to-day distractions and build enduring communication strategies that achieve lasting results.
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Impact
A new approach to climate communications
Find out moreCapability
Blakeney helps our clients to map, assess, and build capability to deliver their strategy, leading to more effective outcomes, less reliance on agencies, and lower costs.
Find out moreCrisis preparedness
Good crisis management always takes place before a crisis hits. But failing to prepare properly can do lasting reputational and commercial damage.
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