Persuading any government to commit over a billion pounds to a cause is never easy.

The battle to eradicate malaria, along with TB and HIV/AIDS, relies heavily on money from the international community to The Global Fund, and the latest ‘replenishment’ round was due to take place shortly after the change of UK government in July 2016, with a big question mark over whether the UK would renew its £1bn commitment.

As the Government moved further to the right, and the media moved further against using taxpayers’ money for international aid, Malaria No More approached Blakeney for support with political and media strategy and advocacy. Working closely with the Malaria No More team, we designed and delivered a political and media strategy to demonstrate the significant return on investment of money given to malaria eradication, and to differentiate it from the broader and more controversial aid programmes.

The British Government renewed its contribution to The Global Fund in late 2016, donating £1.1bn to tackle a disease that kills a child every 2 minutes, but costs only £1 per person to treat.

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“It’s hard to find consultancy support that brings something entirely different to our mix of experience and knowledge, but Blakeney did exactly that. The Blakeney team is focused, to the point, insightful, and hugely committed - they felt part of our team within minutes.”

James Whiting, CEO, Malaria No More UK