Terence Church, who worked for luxury automotive manufacturer Rolls-Royce Motor Cars until last month, has joined Blakeney as its first head of digital.

He will lead creative strategy, content performance and digital communications for the consultancy’s client base.

Church spent more than three years at Rolls-Royce leading digital PR strategy and directing the company’s video communications.

He previously worked at broadcast specialist Markettiers as a creative director, and was a journalist earlier in his career.

“Blakeney’s track record of delivering genuinely beneficial outcomes for its clients across the public affairs and corporate communications space is highly impressive,” Church said.

“I’m delighted to join a world-class team to help shape Blakeney’s digital offering during what has been a period of superb growth.”

Church is the latest in a series of additions to the corporate affairs firm. In November, it hired account director Sara Price, who previously worked at Cicero; senior account manager Callum Heckstall-Smith, formerly of the British Dyslexia Association; and account executive Adriana Guardans-Godo.

The Blakeney Group's managing director, Jonathan Lomax, said: “Terence, Sara, Callum and Adriana are great additions to Blakeney – I’m pleased to have virtually welcomed them on board, and look forward to working with them.

“Having nearly doubled in size this year, we are proof that even during difficult times organisations can see the value in investing in smart, strategic communications support. With Terence leading our new digital offering, we’re now even better placed to deliver impactful campaigns for our superb range of clients.”