Blakeney boosts insights firepower with ex-WPP hire

Digital and social research specialist Verity Marks has joined Blakeney to enhance insights capability as the agency continues its growth into 2023.

Bringing a wealth of experience to the role, the former Head of Digital Insights at WPP media agency Mindshare will focus on several key target areas for the strategic corporate communications consultancy.

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Previously, Verity ran bespoke insights projects for globally recognised brands including Chanel, Volvo, Marks & Spencer, Unilever and Ford.

At Blakeney, she will build an integrated insights capability that will use leading digital listening, analytics and research tools to develop projects across areas such as trends, brand and content.

Verity, who also previously worked at Virgin as a data analyst, will take on the role of Director – Insights.

She said: “I’m thrilled to be joining such a talented team at an exciting time for the company.

“Blakeney has a fantastic track record of delivering a high-quality strategy and advice to its clients and I look forward to building up the strength and depth of its digital and social research.”

Blakeney’s Managing Partner Michael Pooley said: “So often consultancies talk about building strategies based on data and insights, but you scratch the surface, and it’s Google desktop searches and basic media coverage analysis.

“From day one, Blakeney has taken a different approach, building our strategies around the data and insights that will make a difference to our clients.

“With Verity’s experience to access and understand data we can turn them into the insights, strategies and communication programmes that help solve our clients most complex communication challenges.”