Blakeney helps festival pilot pave the way for a summer of music

The Government’s Events Research Programme provides the path back to live music and entertainment, testing protocols and mitigations to enable full-capacity audiences at shows.

When it was announced, there was no event that replicated large-scale outdoor music festivals, which was vital to enable them to go ahead this summer. Blakeney worked with the live music industry to rectify that omission, both in campaigning media activity and direct political engagement, and after a number of weeks the Government announced that a new event in Liverpool, run by Festival Republic, would be added to the programme.

On Sunday 2 May, 5,000 people sang and danced the night away in Sefton Park, without masks or social distancing, following extensive testing and safety protocols. It is hoped the results from this, and other events in the ERP, will pave the way for a fabulous summer of music and entertainment.

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The live music industry has been one of the most adversely impacted during the pandemic. Yet, with an end finally in sight, we were concerned that vital support that had been offered may end before the industry could benefit from it. Working with our client LIVE we helped secure hundreds of millions of pounds in vital support through the Budget.

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