Blakeney launched a digital lobbying campaign on behalf of #WeMakeEvents, an industry collective of businesses and freelancers working in the live events supply chain.

Objective

Britain’s COVID-19 lockdowns have severely affected the live events industry. Whilst various government financial support schemes, such as the £1.57bn Culture Recovery Fund, have helped some businesses in the sector, a large proportion of the individuals who work in the supply chain behind live events have been refused government support.

To help address this issue, Blakeney launched a digital lobbying campaign on behalf of #WeMakeEvents, an industry collective of businesses and freelancers working in the live events supply chain.

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Solution: The Government Can’t See Us, Can You?

Blakeney’s digital campaign ‘The Government Can’t See Us, Can You? was designed to turn public support on social media into genuine political cut-through.

We developed a digital system of communications which included:

  • A campaign video – a short, impactful advert comprising of selfie videos, filmed by individuals currently ‘unseen’ by government
  • A suite of mobile-friendly assets for social media posts
  • A highly-targeted paid social media campaign on LinkedIn, Facebook, and Instagram, reaching civil servants who work at the Department for Digital, Culture, Media & Sport, and the Department for Business, Energy & Industrial Strategy, as well as the general public
  • A campaign microsite featuring short stories from hundreds of individuals affected by the issue, as well as a ‘Write To Your MP’ widget allowing users to easily search for their MP before writing an email to them.

Results

Within 48 hours

Social Media Reach: 6.8m people
No. of posts in the hashtag: 2.4K
Social media shares: 69.7K
Microsite visits: 13.6K
Personal emails written by constituents to MPs: 186

Numerous meetings were booked with senior figures in government departments, and with MPs who took up #WeMakeEvents’ offer of personalised briefings, advocating on their behalf in Parliament.

When the Government announced the Culture Recovery Fund second round in April 2021, the share of grants to live event supply chain businesses quadrupled compared to the first round in late-2020, rising from less than 3% to over 12%.

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“Blakeney is staffed by senior communications professionals, who have all worked in variety of in-house corporate roles, which gives them a unique insight into how to advise Corporate Affairs teams. No other consultancy in the UK can provide this level of support and value.”

Jonathan Refoy, Corporate Affairs Director, Amec Foster Wheeler plc