The UK’s world-famous live music industry had rarely engaged with Government – it had never really needed to. But, in a time of crisis, we used the power and creativity of the industry to win political support and £1.57 billion for the industry.

The #LetTheMusicPlay logo was projected onto venues across the country, and artists and fans were asked to post a photo on social media of the last gig they played or saw with the hashtag #LetTheMusicPlay.
The social campaign achieved hundreds of millions of social media hits, trending at #1 globally on Twitter for 3 hours, and trending at #1 in the UK all day. A £1.57bn financial package for the cultural sector was announced the following week. Not only that, the announcement was brought forward, and the amount significantly increased to include live music, following Blakeney’s campaign.
The campaign was delivered at rapid pace, with every single element of the campaign planned, designed, created and then executed within the space of a week. Our powerful and constructive approach to campaigning led to the announcement of the largest one-off injection of cash into the live music industry by any UK Government ever.
The campaign was strategic, targeted and creative. Its results created immediate policy change alongside the announcement of a package of financial support that will result in thousands of people keeping their jobs and businesses being able to survive.