Verity is digital and social research specialist with extensive client experience and a leading role in implementing consumer and cultural insights across globally recognised brands including Chanel, Volvo, Marks & Spencer, Unilever and Ford.
She is passionate about surfacing and implementing insights that can be actioned by companies and brands, identifying opportunities for growth and has a keen interest in helping to resolve challenges around brand, sector and categories undergoing moments of transformation and disruption.
Verity has developed and productised a suite of digital research approaches across core territories including: search and social trend mapping, measuring brand impact, unpacking brand and communication content opportunities, implicit brand attributes positioning, competitor and category mapping and identifying strategic partnership opportunities.