Rob Van Rooyen

Rob is a Chief Strategy Officer who has spent the last 25 years helping clients future-fit their businesses and brands. He has established a successful track record in a series of strategic planning lead roles, with some of the most prominent agencies, including Saatchi & Saatchi, Ogilvy, Leo Burnett, and McCann Worldgroup. He also co-founded the South African integrated advertising firm the Brave Group. His unique perspective on strategy has been shaped by his extensive knowledge of communication strategy, consumer psychology, behavioural economics, and neuromarketing.

Rob’s passion for great ideas is brought to life through his combination of IQ, EQ, and StreetQ, which he uses to find unique solutions to some of the most complex communication challenges.