Communications without strategy is wasteful. Strategy without communications is invisible. Hand in hand, they drive change – nowhere is this more urgent than in sustainability.
How the world chooses to respond to the combined challenges of climate change, habitat loss and social disruption will shape not only this generation, but generations to come, and their ability to lead happier, healthier lives.
We see environmental and social challenges as opportunities to build resilience, increase value and rethink how businesses operate. If we seize these opportunities, we can see a stable climate, build balanced, profitable companies and create more sustainable communities.
Communications is integral to determining the paths we choose. Good communications change the way people, governments and businesses think and act – exactly what’s needed to solve our most pressing environmental and social issues.
Business sustainability has a Goldilocks problem: Companies can say too much and make exaggerated claims (greenwashing) or stay silent out of fear of criticism (greenhushing) and miss opportunities or invite suspicion.
It’s not just corporates: environmental and social NGOs aren’t immune to communications challenges. Even the most recognizable organisations can struggle to engage the public. Important messages can be lost in technical detail and acronyms, lack connection to everyday values and concerns, or turn people off with doom and gloom. Audiences are left feeling paralysed, fearful and helpless. In turn, they avoid the issues, preventing progress and stalling solutions.
Rethinking our approach to communications is central to achieving a sustainable future. And Blakeney is here to help.
Our Impact team is made up of passionate and strategic experts that think, live and breathe communications and strategy. We understand the issues, know the pitfalls and importantly, care deeply as individuals and a team about our planet and people.
We help companies across sectors prepare for and respond to the growing scrutiny on their environmental and social impacts and dependencies. Our deep expertise in strategic communications elevates the critical work of global NGOs and coalitions.
We cut through the noise: We make complex ideas clear and credible, so they stick with audiences and lead to desired actions and behaviours, as well as creating value and increasing resilience for companies.
Our team of strategic communications and public affairs experts will help you navigate the current sustainability landscape, mitigate risk and communicate about your work in a way that resonates with stakeholders and drives business objectives.
Our Team
Our team brings deep experience from every corner of sustainability and social impact from renewable energy companies and technologies, sustainable brands, government, NGOs, certification bodies, and multi-stakeholder initiatives.
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