Communications Strategy

Communications Strategy

The Blakeney Group > Communications Strategy

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Strategy can be elusive in communications, often substituted with tactics or plans; and there’s no doubt that a tactical communications approach is important, because it allows a team to be nimble and able to react quickly.

But, without also having a strategic approach, it’s impossible for a communications team, or the organisation they represent, to create real change or achieve longer-term objectives – to re-build reputations, to build brands, to drive engagement, or to change the course of a piece of legislation.

With an understanding of strategy built in management consultancy, FTSE 100 businesses, government, agency, and political campaigns, we work with Corporate Affairs teams and senior executives to help them see beyond day-to-day distractions and build enduring strategies that achieve lasting results.